If you’re interested in creating the competitive customer, you need to embrace the business of art.
Some of the greatest artists were successful not only because of their vision and talents, but also because of their understanding of business — read more about Andy Warhol.
In order to create the same hype many retailers created for Black Friday, you need to create some sort of attractive deal and spread the work. Use your Facebook and Twitter handles to promote the sale, schedule a series of emails that promote various products going on sale, and blog it up. A quiet approach isn’t going to help you successfully create a competitive customer, so it’s important you build hype.
- Create an appealing sale
- Focus on the benefits of taking advantage of your sale
- Promote that sale using your social outlets
- Submit guest posts to bloggers publishing about Black Friday
- Do interviews with others in your niche
- Highlight specific products that will be on sale
- Ask your friends to spread the word.
- Use that email list you’ve been creating
Those with larger followings will likely experience better results, but even if you have one person interested in buying work, a 50% sale would seem very exciting.
Read 6 Ways an artist can promote a Black Friday sale to learn more about effectively marketing your sale and brewing up the competition in your customers.